Executive Summary

• Bloomingdale’s is offering a similar number of promotions and sales this week as it did during the same week last year. The retailer is offering up to two online or in-store-exclusive promotions. Last year during the same week, the retailer offered three online or in-store-exclusive promotions. In both years, Bloomingdale’s promoted its Beauty Treats discounts, but with different offers: this week, shoppers can take $20 off every $150 beauty purchase, while last year during the same week, Loyallists got a $25 reward card for every $200 beauty purchase. The retailer used text message marketing in both years.
• JCPenney is promoting fewer sales this week than it did during the same week last year. The retailer is focusing on its Customer Appreciation Sale this week, while it featured a variety of promotions last year, including a Friends and Family Sale and a Holiday Home Sale. In both years, JCPenney offered a one-day, online-exclusive sale featuring 30% off purchases of $100 or more.
• Kohl’s is running a similar number of sales this year as it did during the same week last year. In both years, the retailer promoted a Friends and Family Sale and a Gift Sale along with Kohl’s Charge and Kohl’s Cash offers. In its Friends and Family Sales in both years, Kohl’s offered 25% off purchases. For the Kohl’s Charge promotion, the company offered an extra 25% off discount this week, while last year during the same week, the extra discount varied, totaling either 30%, 20% or 15%.
• Macy’s is running fewer promotions this week than it did last year during the same week. The company is focusing on a Friends and Family Sale this week by offering 30% off on designers that are rarely on sale. Last year during the same week, Macy’s also ran a Friends and Family Sale, but featured other promotions, too, including a One-Day Sale and Late-Breaking Specials.