Flash Report 3 minutesRegister for Free AccessUnder Armour Analyst Day: Company Introduces 2023 Strategic Plan Coresight Research December 14, 2018 Executive SummaryFollowing two years of transformation, Under Armour has built its new five-year plan around two strategic priorities: protect and perform. Elevating the Under Armour brand will entail innovation, consumer centricity and selective wholesale distribution while returning to the brand’s core: athletic performance and the “Focused Performer” customer. International, China, footwear, women’s and direct-to-consumer targeted as growth opportunities. Management tightened 2018 guidance and provided an initial 2019 outlook. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: How To Enhance the Customer Experience with Next-Generation Product Information Management and AIThree Data Points We’re Watching This WeekWeinswig’s Weekly: Understanding Amazon Fashion—Key Insights from Our Annual US Consumer SurveyUS Apparel and Beauty Spending Tracker, October 2023: Clothing and Footwear Spending Up Low Single-Digits; Beauty Spending Growth Remains Resilient