Flash Report 3 minutesRegister for Free AccessWater, Sustainability and Virgil Abloh; A New Hire at Evian Coresight Research December 13, 2018 Executive Summary Virgil Abloh, Founder of fashion brand Off-White and Creative Director of Louis Vuitton’s men’s line is joining mineral water company Evian (owned by Danone), as Creative Adviser for Sustainable Innovation Design. Announced on Evian’s Instagram account, Abloh is joining the Evian team for ongoing collaboration. Together they will break new ground in sustainable design innovation, as Evian continues its ambitions and progress towards its packaging being “100% circular” by 2025. The US bottled water industry is worth approximately $16 billion at wholesale, surpassing carbonated soft drinks as the largest beverage category in 2016. Nearly 80% of plastic water bottles simply become landfill. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: Shoptalk 2023 Day One: Innovation Leads the WayInnovator Profile: Wink Provides Seamless Payment Experiences Leveraging BiometricsFive Ways AI Is Being Used in Grocery RetailCES 2023 Wrap-Up: Lots of Gadgets but Less Sizzle