Insight ReportAmazon Planning Expansion into Brick-and-Mortar Stores Coresight Research February 3, 2016 Executive Summary Industry sources stated that Amazon intends to open as many as 400 stores. Amazon has experimented with physical stores before. It opened its first brick-and-mortar bookstore, called Amazon Books, in Seattle in November 2015. Other online retailers, such as Warby Parker, Blue Nile, Bonobos, Birchbox and Casper, have also opened brick-and-mortar stores. E-tailers open physical stores to better market their wares, forge closer customer relations, and boost online traffic and sales. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: June 2025 US Retail Sales Outlook: Projecting Solid Growth as Consumer Sentiment Continues to RecoverStore Tracker Extra: US Store Openings and Closures 2024 Review and 2025 Outlook—InfographicInnovator Profile: ShopVision—Paving the Way for Intelligent E-Commerce with an AI TeammateWeekly US Store Openings and Closures Tracker 2025, Week 47: IKEA Continues Its Opening Spree; Target To Invest in Stores
