Insight Report 2 minutes PremiumAbercrombie & Fitch’s Rebranding Efforts Fall Coresight Research November 22, 2016 Executive Summary Abercrombie & Fitch revamped its brand to give itself a makeover after years of struggle. In August of 2015, the company hired top designers to turn around the brand’s name. While Abercrombie & Fitch’s efforts to rebrand are apparent, with some new, updated styles and an improved in-store experience, the brand appears to have missed the mark. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: US and UK Retail Bankruptcies Latest, November 2023: Filings from Z Gallerie, Wiggle and OthersMarketingPulse and eTailingPulse 2023: Retailers Leverage Localization, Web3, AI and Audio To Engage with Consumers in ChinaWeinswig’s Weekly: Announcing a New Research Product for Coresight Research SubscribersFebruary 2024 US Retail Sales: Growth Accelerates—Electronics Stores Rebound; Nonstore Retailers See Strong Growth