Insight ReportTidal Labs: Data-Driven Consumer-to-Consumer Marketing Coresight Research August 22, 2016 Executive Summary Tidal Labs gives companies access to influencers on a mass scale and helps media outlets manage the content that influencers create for them. The company’s data-driven platform, ContentMetric, matches multiple influencers with brands and solves the problem of scale in influencer marketing. The trend of higher portions of marketing budgets being directed towards influencers across many industries presents an opportunity for companies like Tidal Labs. Influencer marketing currently accounts for 2–10% of total marketing budgets. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Earnings Insights 1Q25, Week 4: Alibaba, Walmart and Others Report Sales Growth While Under Armour Reports Sales Decline—InfographicConsumer Sentiment Unpacked—Higher-Income, Younger Consumers Are Most Optimistic: US Consumer Survey Insights ExtraWeekly UK Store Openings and Closures Tracker 2025, Week 29: New Look Closes Additional StoresUS Store Tracker Extra, January 2025: 50+ Million Square Feet of Retail Space Slated To Close This Year
