Event CoverageShoptalk Fall 2026: Day 1 Morning—Estée Lauder Cos. Ties Ulta, Amazon Spike to TikTok Shop; Favorite Daughter Sells $2 Million in a Day via 25 Creators Aaron Weingott, Editorial ConsultantSujeet Naik, Analyst Sector Lead: John Mercer, Head of Global Research and Managing Director of Retail Research September 29, 2026 Reasons to ReadDiscover how a prestige beauty group and a creator-led fashion brand describe social commerce, retail partnerships and creators at Shoptalk Fall 2026, from TikTok Shop campaigns to wholesale partners and stores. Read this report to uncover answers to these and other critical questions: What does The Estée Lauder Companies say happened at Ulta Beauty and Amazon within 14 hours of a seven-day Clinique TikTok Shop campaign? How does The Estée Lauder Companies talk to retail partners about Amazon and TikTok Shop? How did Favorite Daughter reach $2 million in sales in a day, up 100% year over year, with 25 creators going live? How does Favorite Daughter use wholesale partners such as Nordstrom and its own stores, and what does it want from AI assistants that recommend brands? Companies mentioned in this report include: The Estée Lauder Companies, Sephora, Ulta Beauty, Amazon, TikTok Shop, Favorite Daughter, Centric Brands, Nordstrom. This document was generated for
