Analyst CornerAnalyst Corner: US Beauty Sales Are Rising, but Growth Alone No Longer Signals Strength, with Sumesh CS Sumesh C S, Analyst Sector Lead: John Mercer, Head of Global Research and Managing Director of Retail Research September 20, 2026 Reasons to ReadThis week, Sumesh CS, Analyst, highlights the growth that we are tracking in US beauty retailing and the themes and issues in the market. Discover how growth, profitability and shifting consumer behavior are reshaping the competitive landscape in US beauty retailing. Read this report to discover answers to these and other questions: How are growth and profitability pulling apart, and which retailers and brand owners are successfully capturing profitable growth? What market factors are reshaping US beauty retailing, from cost pressures and consumer value-seeking to changing channels and shopping behaviors? How can companies position themselves for long-term growth as the beauty market evolves and competitive advantages shift? Companies mentioned in this report include: Ulta Beauty; Bath & Body Works; Sally Beauty; L’Oréal; Sephora Data in this report include: US beauty market growth; retailer revenue, share and margin trends; male beauty spending; channel sales trends; consumer shopping behavior data Other relevant research: Market Navigator: US Beauty Retailing—Growth Is Real, but Fewer Companies Are Capturing It This document was generated for