US CPG Sales Tracker: Essential Categories Continue To Anchor CPG Growth
14 minutes

US CPG Sales Tracker: Essential Categories Continue To Anchor CPG Growth

Insight Report
Primary Analyst:
Prerana P Kotian
Data Analyst
Contributors
Primary Analyst:
Prerana P Kotian, Data Analyst
14 minutes

Reasons to Read

Discover the latest data-driven insights into moderating CPG growth, evolving consumer spending behavior, and the factors driving resilience across food & beverages, health & beauty, and household essentials.

Read this report to discover answers to these and other questions:

  • Why did CPG growth moderate during the latest four-week period despite stable inflation and major promotional events, including Amazon Prime Day and Walmart Deals?
  • How are underlying consumer demand patterns shaping market performance as pricing support normalizes and growth becomes increasingly demand-driven?
  • How are consumers prioritizing essential and routine purchases, and what does the strength of replenishment-driven categories reveal about current spending behavior?
  • Which departments and categories are demonstrating the greatest resilience, and why is health & beauty continuing to outperform the broader CPG market?
  • What do the latest trends imply for brands and retailers as future growth depends increasingly on volume expansion, category mix, consumer engagement, and digital execution?

Companies mentioned in this report include: Amazon, Walmart, e.l.f. Beauty, Estée Lauder, Bath & Body Works, Walgreens Boots Alliance, CVS Health, Rite Aid, Saks Global, L’Oréal, The Ordinary, Macy’s and Coty.

Data in this report include: Year-over-year growth rates for CPG e-commerce and in-store sales; Breakdown of CPG sales growth by department; Insights into food & beverage market growth and beauty category growth.

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