Insight ReportUS CPG Sales Tracker: E-Commerce Jumps by One-Quarter as Online Food Sales Surge by One-Third Prerana P Kotian, Data Analyst Sector Lead: John Mercer, Head of Global Research and Managing Director of Data-Driven Research February 10, 2026 Reasons to ReadGain valuable insights into the latest developments shaping the US CPG market, with a particular focus on the exceptional performance of the food and beauty categories. This report dives deep into CPG e-commerce growth and total sales trends, highlighting how different departments are adapting to evolving US consumer preferences and driving overall CPG sales growth in 2026. Read this report to discover answers to these and other questions: How is the CPG e-commerce growth accelerating in 2026, and what’s driving the surge in overall CPG market performance? What factors have contributed to the remarkable in-store sales growth, reaching its highest level since August 2023? How are grocery e-commerce sales and online grocery trends reshaping CPG retail and influencing total sales growth? What’s behind the outstanding food and beverage e-commerce growth and its growing share in the overall CPG market? How is the beauty category driving health and beauty e-commerce growth and contributing to the broader CPG sector performance? Companies mentioned in this report include: Amazon, Colgate-Palmolive, Procter & Gamble, TikTok, Ulta Beauty, PepsiCo, Danone, Kimberly-Clark. Data in this report include: Year-over-year growth rates for CPG e-commerce and in-store sales; Breakdown of CPG sales growth by department; Insights into food & beverage market growth and beauty category growth. Other relevant research: More reports in our US CPG Sales Tracker series Visit the Coresight Research Food, Grocery and CPG Retail Hub to explore sector data, reports and company profiles Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Agentic Commerce Insights Latest—Including Learnings from CES and NRF: Premium Subscriber CallWeekly US Store Openings and Closures Tracker 2025, Week 20: Bob’s Discount Furniture Announces Store-Expansion PlanFinancial Sentiment Hits a Year-to-Date High: Weekly US Consumer Sentiment, Week 33, 2025—InfographicInnovator Profile: Sotira—Monetizing Surplus Inventory with Automated Compliance, Logistics and Resale Channels
