Birkenstock Holding plc is a German footwear manufacturer and global lifestyle brand with origins dating back to 1774. The company is renowned for its contoured cork and latex footbeds designed for ergonomic comfort, which underpin its core product identity. The business produces a broad range of footwear — most notably its Arizona, Madrid, Boston, Gizeh, and Mayari silhouettes — as well as apparel accessories and footcare products. Birkenstock operates vertically integrated manufacturing, with over 95% of footwear assembled in Germany and key production sites across multiple German states. The company also sells globally via wholesale (B2B) and direct‑to‑consumer (DTC) channels, including branded retail stores and eCommerce platforms. Birkenstock completed a public listing and now trades as Birkenstock Holding plc on the New York Stock Exchange (NYSE: BIRK).