Executive Summary

• According to the most recent annual survey by the National Retail Federation (NRF) and Prosper Insights & Analytics, more than 149 million Americans plan to celebrate St. Patrick’s Day this year, and to spend a record $5.9 billion on items related to the holiday, up from last year’s total of $5.3 billion.
• Americans are expected to spend an average of $39.65 on the holiday this year, up from $37.92 last year.
• The survey found that 50% of respondents plan to purchase holiday-themed food, while 41% plan to purchase beverages, 31% apparel or accessories, 26% decorations and 16% candy.