Insight Report 4 minutes PremiumSt. Patrick’s Day Spending Forecast to Hit a Record $5.9 Billion This Year Coresight Research March 7, 2018 Executive Summary According to the most recent annual survey by the National Retail Federation (NRF) and Prosper Insights & Analytics, more than 149 million Americans plan to celebrate St. Patrick’s Day this year, and to spend a record $5.9 billion on items related to the holiday, up from last year’s total of $5.3 billion. Americans are expected to spend an average of $39.65 on the holiday this year, up from $37.92 last year. The survey found that 50% of respondents plan to purchase holiday-themed food, while 41% plan to purchase beverages, 31% apparel or accessories, 26% decorations and 16% candy. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Store Openings and Closures 2023 Review and 2024 Outlook: US and UK Store Tracker Extra—InfographicHoliday 2023: Exclusive Black Friday and Cyber Monday Survey FindingsMay 2023 UK Retail Sales: Total Sales Post Strongest Growth in a YearWho Shops Where? 2023 Shopper Demographics: US Consumer Tracker Extra, August 2023