Insight ReportRetail-Tech Landscape: MarTech Abhinav Tagore, Analyst Sector Lead: Steven Winnick, Vice President—Innovator Services August 25, 2025 Reasons to ReadUnderstand how generative AI, first-party data and stack simplification are reshaping marketing technology in retail. Read this report to discover answers to these and other questions: Which 50 companies are shaping the future of MarTech across six key technology segments? What is driving the projected $60.8 billion opportunity in the global retail MarTech market by 2026? How is generative AI transforming marketing creativity, automation, and personalization at scale? Why is first-party data becoming central to building trust and delivering high-performance campaigns? How are retailers responding to MarTech stack complexity and the need for integration? Companies mentioned in this report include: 50 global MarTech solution providers across data, content, personalization, automation, campaign optimization and media infrastructure. Data in this report include: Global retail MarTech market size and growth rate. Dive deeper into a subset of MarTech innovators in our forthcoming Innovator Matrix, which ranks MarTech vendors by market potential and level of innovation—this report publishes soon on coresight.com. Discover more technology research in our Retail Technology Hub All our Retail-Tech Landscapes spotlighting innovators that are disrupting the retail industry Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: High Hopes—Heightened Economic Optimism Entering the New Year: US Consumer Survey InsightsHoliday 2025 Survey Insights: Government Shutdown Impacts One-Third of Holiday ShoppersAnalyst Corner: The Shifting “Friction Gap” Between Stores and E-Commerce Is Benefitting Digital Channels, with John MercerUS Holiday 2025: Early Outlook—Improving Signals, But Will It Last?
