Reasons to Read

Discover how simplified promotions, state-backed subsidies and payment ecosystem integration are set to redefine Singles’ Day 2025 and reshape China’s e-commerce landscape.

Read this report to discover answers to these and other questions:

• How are leading platforms simplifying promotions to boost transparency, trust and conversion rates during Singles’ Day 2025?
• What scale of government stimulus funding is being deployed, and how will subsidies for big-ticket items drive festival sales?
• How will the convergence of e-commerce platforms and payment ecosystems create a seamless checkout experience and expand consumer reach?

Companies mentioned in this report include: Alibaba, Alipay, Apple, Douyin, Ele.me, Fujifilm, Insta360, JD.com, Kuaishou, Meituan, Pinduoduo, Taobao, Tmall, Tencent and WeChat.

Data in this report include: annual e-commerce GMV growth by platform type; year-over-year sales growth for subsidized categories; consumer demographics for WeChat Pay integration; cross-border transaction trends.