What's Inside

Released on November 20, 2024, our Premium Subscriber Call on Singles’ Day 2024 presented exclusive insights from our expert analysts on performance metrics and highlights from the shopping festival in China (also known as 11.11 or Double 11).

Dive into our full presentation to discover insights on e-commerce platform cooperation, government subsidies, livestreaming and more. In addition, we analyze proprietary survey findings to assess consumer behavior during Singles’ Day.

Data in this presentation include:

• Singles’ Day GMV, in total and by platform type—2021–2024
• Proprietary survey analysis—China-based consumers’ participation in Singles’ Day, popular product categories, reasons behind shopping behavior, perceptions of promotions
• Sales results from Alibaba and JD.com
• Insights by category—breakdown of sales share by platform, and top brands

Methodology: The data in this presentation are informed by online surveys of China-based consumers aged 18+, conducted by Coresight Research. We surveyed 578 respondents on November 11, 2023, and 555 respondents on November 15–18, 2024. At a total level, the results have a margin of error of +/- 4%, at a 95% confidence level.

Companies mentioned in this presentation include: Alibaba (Tmall/Taobao), Douyin, JD.com, Pinduoduo

Other relevant research:

• Watch the full Premium Subscriber Call where these insights were presented in our Insights Video.
• All Coresight Research coverage of Singles’ Day in 2024 and prior years
• More reports on China retail
• The China Retail Sales Databank brings together retail sales data to help you understand the trajectory of retail in China. This Databank is updated monthly.