Holiday 2024—Shoppers Are Buying Decorations, Toys and Apparel: US Consumer Survey Insights

What's Inside

The Coresight Research weekly US Consumer Survey Insights series takes a regular temperature check on US consumers’ behaviors and sentiment, based on exclusive proprietary survey data.

This week, in addition to our usual weekly findings on consumer sentiment, activities and shopping patterns, we dive into findings on holiday shopping specifically—beginning our holiday focus for the fourth quarter of 2024. The latest data are from our October 7, 2024, survey.

Data in this research report are our latest proprietary survey findings on:

• Whether consumers have made any holiday purchases in the past seven days
• Popular retailers and product categories among holiday shoppers
• Activities that consumers have done in the past two weeks
• Where consumers have bought food and nonfood products from in the last two weeks
• What consumers have bought in-store and online in the last two weeks
• Consumers’ expectations for the economy overall and for their own personal financial situation

Companies mentioned in this research report include: Amazon, Dollar Tree/Family Dollar, Target, Walmart

Other relevant research:

• Look out for our annual, in-depth holiday survey and outlook, publishing this week—we will explore where, when and how US consumers will spend for holiday 2024.
• All our coverage of US holiday retail
• Every 12 weeks, we survey consumers about each major retail sector, and we include that data in full in our US Consumer Survey Insights Databank. Look out for focused analysis on more retail sectors in future reports in our US Consumer Survey Insights report series.