What's Inside

The Coresight Research monthly China Consumer Survey Insights series takes a regular temperature check on Chinese consumers’ behaviors and sentiment, based on exclusive proprietary survey data.

In this research report, we present findings from our latest weekly surveys, with the most recent undertaken on August 26, 2024.

Following a period of dwindling consumer sentiment in China, we have recently seen this trend pivot. Dive into our analysis to keep on top of consumer shifts and understand their implications for the wider market.

Data in this research report are:

• Consumers’ expectations for economic conditions and personal finances in the next 12 months
• Activities that consumers have done in the past two weeks
• What products consumers have bought in-store and online in the past two weeks

Other relevant research:

• Read the full series of China Consumer Survey Insights reports.
• The Coresight Research China Retail Sales Databank brings together retail sales data to help you understand the trajectory of retail in China.
• Retail 2024: 10 Trends in China Retail
• Key Festivals and Holidays for Promotional Campaigns in China in 2024: Calendar
• More research reports on China retail
• Interested in more consumer survey analysis? Check out our US Consumer Survey Insights series.