23 minutes

Shoptalk Europe 2024 Wrap-Up: Retailers as Data Firms, Fueling Retail Media, Unified Commerce and Generative AI Applications

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Primary Analyst:
John Mercer, Head of Global Research and Managing Director of Data-Driven Research
Contributors
Primary Analyst:
John Mercer, Head of Global Research and Managing Director of Data-Driven Research
Other Contributors:
Renee Hartmann, Managing Director of Councils
Steven Winnick, Vice President—Innovator Services
Event Coverage

Reasons to Read

Coresight Research is a research partner of Shoptalk Europe 2024, which took place during June 3–5, 2024, in Barcelona, Spain. The annual event brings together retail and e-commerce professionals to discuss industry trends, innovations and challenges.

In this report, we present our top insights from this year’s event, covering topics such as artificial intelligence (AI) and generative AI (GenAI), unified commerce, retail media and new industry relationships, among others.

Companies mentioned in this report include: Amazon, Bata, Currys, H&M, IKEA, Instacart, Kingfisher, Mars, Mattel, Mytheresa, Omni Talk, Otto Group, Procter & Gamble, Victoria’s Secret, Walmart, Zalando

Other relevant research:

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