Analyst CornerAnalyst Corner—Affiliate Advertising, with John Harmon: Another Channel for Brands and Retailers To Reach Consumers John Harmon, CFA, Managing Director of Technology Research May 5, 2024 Reasons to ReadWelcome to Analyst Corner! Every Sunday, a member of the Coresight Research team discusses upcoming or recent research and their thoughts on interesting topics in their area of expertise. We also highlight our key research from the past week and reports to look out for in the coming week, so you don’t miss out. This week, John Harmon, Associate Director of Technology Research, discusses the surge in affiliate advertising through product recommendations and how brands and retailers can distinguish themselves from the flood of AI (artificial intelligence)-generated content. Other relevant research: More research reports on retail management, including marketing Read previous Analyst Corner reports, including last week’s, which discusses the complexities of retail pricing. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Analyst Corner: Agentic AI Will Change Shopping and Selling, with John HarmonConsumer Sentiment Falls Further After Stock-Market Sell-Off; Plus, Social Commerce in Focus: US Consumer Survey InsightsAnalyst Corner: Controversy Persists Around Price Gouging with Electronic Shelf Labels, with John HarmonFlipkart Big Billion Days 2025: Sales-Tax Cuts To Drive Strong Consumer Demand
