13 minutes

US Meal-Kit Market—Challenging Economic Environment Poses Growth Hurdles

Primary Analyst: Sujeet Naik, Analyst
Contributors
Primary Analyst: Sujeet Naik, Analyst
Sector Lead: Anand Kumar, Associate Director of Retail Research
Insight Report

What's Inside

Meal-kit companies have experienced tremendous growth throughout the pandemic, fueled by the lack of dining-out options. However, with pandemic demand fading, the meal-kit industry is struggling due to seasonal demand challenges, rising inflation and high operational and marketing costs.

We examine the size and trajectory of the US meal-kit market, as well as its competitive landscape and key demographics, themes and challenges we will be watching in the space in 2023 and beyond.

Data in this research report include:

  • Total sales and sales growth for the US meal-kit market for 2018–2027E
  • US meal-kit market share by company for 2019–2022
  • Proprietary research data on what meal-kit subscription services consumers used in the past year and why
  • Marketing and fulfillment expenses for Blue Apron, Hello Fresh and Marley Spoon for 2020–2022

Companies mentioned in this report include: Blue Apron, DoorDash, HelloFresh, Kroger, Marley Spoon, Sunbasket

Other relevant research:

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