Insight ReportEaster Spending Forecast to Hit $18.2 Billion This Year, the Second-Highest Total in NRF Survey History Coresight Research March 28, 2018 Executive Summary According to an annual spending survey from the National Retail Federation (NRF) and Prosper Insights & Analytics, 81% of Americans plan to celebrate Easter this year and to spend a total of $18.2 billion on items related to the holiday, down slightly from last year’s record total of $18.4 billion. Americans are expected to spend an average of $150 per person on the holiday this year, down from $152 per person last year. The survey found that 89% of respondents plan to purchase candy, while 87% expect to buy Easter-themed food, 61% gifts, 48% clothing, 42% decorations and 39% flowers. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Financial Confidence Reaches Five-Month High: Weekly US Consumer Sentiment, Week 26, 2025—InfographicTaking the Temperature on Tariffs Ahead of August 1: How Are Different Consumer Groups Reacting? US Consumer Survey Insights ExtraFinancial Confidence Ticks Up Again: Weekly US Consumer Sentiment, Week 20, 2025—InfographicStore Tracker Extra: US Store Openings and Closures 2024 Review and 2025 Outlook—Infographic
