Insight ReportTikTok Shop: How Brands, Merchants and Creators Can Sell Products Directly on the Social Platform Charlotte Rothschild, Analyst Sector Lead: John Harmon, CFA, Associate Director of Technology Research April 17, 2023 Reasons to ReadThe expansion of TikTok Shop indicates TikTok’s intent to pursue its e-commerce strategy in the US. We discuss what the shopping feature means for brands and retailers, covering how it works, the Affiliate Marketplace and retailer case studies. Data in this report include: Proprietary survey data—Top social media platforms used for shopping by US social media shoppers Companies mentioned in this report include: Bytedance, Douyin, PacSun, Revolve, TikTok Other relevant research: Think Tank: Seizing Social Commerce Opportunities in the US US Social Commerce Survey 2022: Capitalizing on Social Media Influence in Retail Retail-Tech Landscape: Social Commerce All our coverage of digital commerce Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Inflation Up, Sentiment Down: Alarm Bells for the US Consumer Economy?Weekly US Store Openings and Closures Tracker 2025, Week 43: Astrid & Miyu and Hermès Open StoresUS Consumer and Retail Outlook—Holiday 2025 and Beyond: Premium Subscriber Call, September 2025Analyst Corner: Holiday Spirit, Bigger Budgets: US Consumers’ Plans for the Fourth of July, Labor Day and the Holiday Season, with Aditya Kaushik
