Innovator Profile: Drop Facilitates Seamless and Scalable Selling on Social Media

What's Inside

Coresight Research is a research partner of Shoptalk 2023. On March 26, 2023, Deborah Weinswig, CEO and Founder of Coresight Research, will emcee and feature on the judging panel of the “Shark Reef” startup pitch competition, which will see 12 early-stage innovators compete to win the Judges’ Choice and Audience Choice awards.

In the lead-up to the event, we are profiling the participating innovators. In this report, we present Drop, a social commerce platform that enables enterprise brands and retailers to engage with and sell products to their social media followers directly through Instagram Direct Message.

This report forms part of our Innovator Profile series, which focuses on emerging technologies that are disrupting traditional retail and fueling innovation across the retail value chain.

Other relevant research:

• Think Tank: Seizing Social Commerce Opportunities in the US
• US Social Commerce Survey 2022: Capitalizing on Social Media Influence in Retail
• A Must-Read Guide to Shoptalk 2023: How To Maximize Your Time and Create Opportunities Across Five Retail Themes
• Look out for further Innovator Profile reports on each of the participating companies in the “Shark Reef” startup pitch competition.
• More Innovator Research (including Innovator Profile reports) from Coresight Research.
• All Coresight Research coverage of emerging technology