US Consumer Tracker: Presidents’ Day Shopping and Super Bowl Ad Recall

What's Inside

The Coresight Research weekly US Consumer Tracker takes a regular temperature check on US consumers’ behaviors and sentiment, based on exclusive proprietary survey data.

In this report, we present findings from our survey conducted on February 13, 2023.

Data in this report are our latest proprietary survey findings and four-week changes for:

• Consumers’ Presidents’ Day spending plans
• Which retailers consumers have bought food and nonfood products from in the last two weeks
• Avoidance of public places, by type of public place
• Activities that consumers have done in the past two weeks
• What products consumers have bought in-store and online in the last two weeks

Companies mentioned in this report include: Aldi, Amazon, Albertsons, Ahold Delhaize, Costco, Dollar General, Dollar Tree/Family Dollar, Kohl’s, Kroger, Macy’s, Target, Walmart

Other relevant research:

• Read the full series of US Consumer Tracker reports