Coresight Bites: Which Apparel Brands Are US Consumers Purchasing?

Coresight Bites provide free snapshots of Coresight Research data and findings. Subscribers can access the full research here To find out how to subscribe, click here.

• The US apparel and footwear industry is fragmented, with the top five apparel brands accounting for less than 15% of US apparel and footwear sales, according to Coresight Research estimates. Looking at the three-year market share growth of the top apparel and footwear brands, we identify that the athleticwear and casualwear categories are the biggest winners.
• By brand, NIKE, Under Armour and Levi’s are the top three brands that US shoppers bought clothing or apparel accessories from in the three months ended February 7, 2022, according to a Coresight Research survey. The results demonstrate the continued casualization trend in apparel shopping, with categories such as activewear, denim and casual apparel winning consumers.

Click the image below to read our Market Outlook for US apparel and footwear retailing.