The once clear lines between offline and online retailers, between prestige and mass are increasingly becoming blurred. Layer on top of this the entry of new players and the evolution of others and it becomes apparent that 2022 is poised to be transformative for beauty retail. Over the last two years, the customer has come to expect a new level of convenience, experience and connection and their comfort level with technology in making buying decisions is unprecedented for beauty. We’ve assembled an expert group to help us make sense of it all and highlight the top trends driving success at retail.