Insight ReportBrand Mashups in Fashion: Benefits in Consumer Engagement, Access to New Markets and More Coresight Research January 12, 2022 Reasons to ReadIn 2021, we saw a strong recovery in consumer demand worldwide—especially in the apparel and footwear category. In this context, we continue to see companies turn to brand mashups, whereby two brands collaborate with each other to launch new projects and products. We analyze the value of brand mashups in the fashion industry, highlighting three primary benefits of this strategy with examples of recent high-profile collaborations, such as between Gap and Yeezy, NIKE and Supreme, and Staud and New Balance. We present recommendations to help apparel and footwear brands and retailers frame their approach to brand mashups. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Groceryshop 2025 Day One: AI Drives Smarter Operations as Shoppers Seek Value and WellnessUS Store Tracker Extra, March 2025: US Total Closed Retail Space Exceeds 100 Million Square FeetAnalyst Corner: Singles’ Day 2025 Trends See AI Move Center Stage, with John MercerShoptalk Fall 2025 Day One: Building Resilience Through Agility, AI and Authentic Connections to Thrive in Volatile Times
