Digital Retail Media—a New Opportunity for US Grocery

What's Inside

The grocery e-commerce platforms that US consumers turned to in 2020 now present a significant opportunity for retailers, even as consumers return to stores.

We examine three key trends in retail media in the US grocery market:

• Retailers’ strategies to capitalize on the pandemic-driven e-commerce boom using retail media
• Instacart’s heavy investment in advertising services for CPG brands
• The impact of tightening online consumer privacy standards—and how this heightens the retail media opportunity

Explore our wider coverage of the US grocery sector, including our E-Commerce Outlook and Holiday preview reports.