Insight ReportUS Back to School 2020: Consumer Survey Update—Further Shift of Spending from In-School to Digital Learning Coresight Research August 12, 2020 Reasons to ReadOur US Back to School 2020 series explores the back-to-school (BTS) and back-to-college (BTC)—which we will collectively refer to as to “back-to-class”— season, considering consumer shopping behaviors amid the coronavirus crisis and the implications for retail. In this report, we provide an update on consumer attitudes toward the back-to-school (BTS) season as well as their expected shopping and spending behaviors, based on our survey of US consumers conducted on August 5, 2020. We discuss our findings across three key topics, with a focus on in-school versus online learning: 1. BTS shoppers’ spending ability and what they expect to spend on 2. BTS shoppers’ concerns about the Covid-19 pandemic 3. BTS shoppers’ attitudes about in-store versus online shopping Click here to read the previous report in our US Back to School 2020 series, which explores how uncertainty around varied school and college reopening models will redefine the back-to-class shopping basket. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: October 2025 US Retail Sales: Strong Start to the Holiday Quarter Despite Government Shutdown and Dwindling Consumer SentimentChinese New Year 2025: New Trends—Domestic Travel and Subsidy-Boosted SpendingUS Store Tracker Extra, August 2025: At Home, Claire’s and Office Depot Closures Add 4+ Million Square Feet to Total Closed Retail SpaceUS Store Tracker Extra, January 2026: More than 24 Million Square Feet of Retail Space Slated To Open This Year
