Reasons to Read

Ulta Beauty senior management discussed the company’s experiences during the coronavirus pandemic at two virtual events—the 40th Annual William Blair Virtual Growth Conference and a Coresight Research & Blue Yonder Open for Business webinar—on June 9 and June 10 respectively.

As well as outlining the changes that Ulta Beauty has witnessed amid the pandemic, David Kimbell, President, and Diane Randolph, Chief Information Officer, presented the company’s expectations going forward. We summarize the key insights from these events, which cover the following topics:

• The reopening of brick-and-mortar stores—with safety protocols implemented
• The acceleration of the company’s virtual try-on beauty tool
• The rise and fall of the color cosmetics category and its future growth potential
• Ongoing beauty trends
• The future role of the brick-and-mortar format for Ulta Beauty
• The importance of the omnichannel shopper