Flash Report 2 minutesRegister for Free AccessMacy’s Flagship Creates a New Retail Experience with Samsung Smart Store Coresight Research November 9, 2017 Executive SummaryThe Macy’s flagship in Herald’s Square has gone digital, with more than 1,000 square feet dedicated to a Samsung smart product experience area, the first of its kind in the country, according to Samsung’s representatives. The Samsung experience area was launched on November 1, just in time for holiday shopping. It is located on the main floor of Macy’s in the men’s department, facing the street. The area features Samsung’s technologies in smart home products such as home audio devices and family hub refrigerators, entertainment devices such as virtual reality (VR) headsets and TVs, and tablets and watches. Combining retail and entertainment, the VR headsets are bringing traffic into the store, with 200–300 customers trying the VR experience each day. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Market Outlook: UK Apparel and Footwear Retailing—Market Softens, Industry Players Seek To Improve MarginsJuly 2023 UK Retail Sales: Wet Weather Slows Retail Sales GrowthGenerative AI Latest: Empowering Productivity and Marketing Globally, Regulations for Responsible Use in ChinaFewer Consumers Report Inflation-Induced Shopping Changes: US Consumer Survey Insights