On November 4, 2024, we hosted an exclusive webinar to discuss the importance and advancement of digital asset management (DAM) in retail.

Coresight Research and leading AI (artificial intelligence)-powered DAM platform provider Bynder explored how retailers and brands can leverage digital content tools and strategies, including AI solutions, to unlock business growth.

The insights presented in this webinar replay are supported by a recent proprietary survey of North America-based brands and retailers. Our critical findings demonstrate the opportunity for businesses to leverage AI-powered DAM solutions to drive productivity, consistent brand experiences and improved ROI (return on investment) for marketing and new product launches.

Featured speakers in this webinar replay are:

• Deborah Weinswig, CEO and Founder of Coresight Research
• Brian Kavanaugh, Global Revenue Marketing Director, Bynder

Valuable insights in this webinar cover the following:

1. Understand the opportunity—We quantify the DAM software market potential, discuss growth drivers and evaluate how DAM solves business challenges.
2. Drive operational efficiency—Explore how integrations with other marketing platforms can enhance DAM software efficacy through upstream and downstream connections.
3. Support your strategic goals—Discover the benefits of AI-powered DAM software and their potential impact on your organization.

This webinar complements our upcoming research report on DAM, produced in partnership with Bynder.

Relevant research:

• Building Winning Content Experiences: The Impact of AI-Powered Digital Asset Management—a free report produced in partnership with Bynder