Building Winning Content Experiences: The Impact of AI-Powered Digital Asset Management

What's Inside

Digital asset management (DAM) solutions help retailers with the creation, management and distribution of content at scale, enabling them to deliver exceptional content experiences.

In this report, we explore the benefits, use and functionality of DAM solutions, with a focus on AI (artificial intelligence) and integration capabilities.

Our analysis in this report is informed by a Coresight Research survey of decision-makers at North American brands and retailers.

Key learnings:

• DAM solutions help brands and retailers drive business outcomes.
• The full potential of AI in untapped in DAM.
• Expanding DAM integrations can enhance software efficacy.

Data in this research report include proprietary survey findings on:

• Strategic objectives to which a DAM solution can contribute
• Financial savings attributed to DAM software usage
• The prevalence of AI-powered functionality in DAM solutions
• Integration of marketing tools with DAM solutions—benefits and current prevalence

This report is produced and made available to non-subscribers of Coresight Research in partnership with Bynder, a software-as-a-service (SaaS) DAM platform.

Other relevant research:

• Catch up on our exclusive webinar with Bynder to hear critical insights on the importance and advancement of DAM in retail.
• Visit the Coresight Research Retail Technology Hub to explore reports, data and competitive landscapes on technology.
• Read more reports on retail management and digital commerce
• More Innovator Research from Coresight Research