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May 14, 2019 6 minutes

WPP & Alibaba Event: How China is Reshaping Retail

Primary Analyst: Coresight Research
Contributors
Primary Analyst: Coresight Research
Other Contributors:
Marie Driscoll, CFA, Managing Director of Beauty and Luxury
Other
Event Coverage

Executive Summary

Coresight Research participated in an event jointly hosted by WPP Plc. and Alibaba Group on April 24 in New York City. Coresight Research CEO and Founder Deborah Weinswig discussed the many ways in which China is reshaping retail, focusing on the five trends you need to know to succeed in this fast-growing mega market.

Here are our key insights from the event:

  • Data, social commerce and speed are fundamental to China’s New Retail.
  • Brands need to work harder to capture Chinese consumers’ attention, as they expect every aspect of the shopping journey to be personalized.
  • Coresight Research identified five trends brands and retailers need to know about China: luxury purchasing, plus-sized expansion, the rise of male beauty, community buying and urban farming.

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This document was generated for

Apparel and Footwear Beauty Department Stores E-Commerce

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To discuss our research or partnership opportunities, email contactus@coresight.com.

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