Insight ReportWorld Retail Congress 2018, Day 3: Third-Generation Retail, Social Media Storefronts, Transforming Supply Chains and the Likelihood of Amazon Entering the Pharmacy Market Coresight Research April 20, 2018 Executive SummaryThe Coresight Research team attended World Retail Congress 2018 in Madrid this week. Here are our top takeaways from the third and final day of the conference: The “third generation” of retail is characterized by marketplace companies, intermediary firms and social media influencers. Tech giants such as Alibaba are unifying retail and services. Social media is the “new storefront,” according to Facebook. Social media can help retailers personalize offerings, track in-store shoppers and distribute immersive content. When Luxottica changed its supply chain to fit new consumer demands, it saw an increase in logistics costs, but those were offset by fewer markdowns and fewer inventory write-offs. Amazon is unlikely to enter the pharmacy market, according to Stefano Pessina, Executive Vice Chairman and CEO of Walgreens Boots Alliance.The Coresight Research team attended World Retail Congress 2018, which took place in Madrid April 17–19. Here, we feature our takeaways from the final day of the conference. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Sector Focus: Home and Home-Improvement Shopping—Data GraphicWeekly UK Store Openings and Closures Tracker 2025, Week 48: M&S To Open Up to 500 New Food StoresUS Store Tracker Extra, January 2026: More than 24 Million Square Feet of Retail Space Slated To Open This YearAnalyst Corner: Retail Giants Drive the Second Wave of Quick Commerce in India, with Madhav Pitaliya