Where, What and How Will US Consumers Shop for Holiday 2021?

What's Inside

The Coresight Research x January Digital 2021 US Holiday Insights Survey explores US consumers’ expectations to shop for the holidays. Trends uncovered will enable brands and retailers to generate data-driven marketing strategies to effectively gain share of wallet during this critical year-end opportunity.

We present findings across the physical in-store shopping channel and e-commerce (comprising online orders for home delivery, as well as BOPIS (buy online, pick up in store)/curbside pickup).

This report is brought to you in partnership with strategic consulting and media firm January Digital.

This report forms part of our Innovator Intelligence series, which focuses on emerging technologies that are disrupting traditional retail and fueling innovation across the retail value chain. Click here to read more coverage of retail innovators.

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Contents (Click to navigate)

What’s the Story?

Why It Matters

Where, What and How Will US Consumers Shop for Holiday 2021?: Coresight Research x January Digital Analysis

1. Where Will Consumers Shop This Holiday Season?

2. What Will Consumers Buy?

3. How Will Consumers Choose Which Brands/Retailers To Shop?

4. What Actions Can Brands/Retailers Take To Meet Consumer Preferences?

What We Think

Implications for Brands/Retailers

What Lies Ahead in 2022?

Survey Methodology