What's Inside

The Coresight Research monthly US Consumer Survey Insights series offers a more detailed or specific take on trends and data from our weekly surveys of US consumers. This month, we dive into regional trends in food and nonfood shopping in the US. We identify the most popular retailers and break down shopper penetration rates across four regions and nine subregions.

The appendix of this report provides results on consumers’ shopping behaviors from our weekly survey questions aggregated in four-week increments over the past few months.

Data in this research report include proprietary consumer survey findings on:

• “Urbanness” scores—a metric to determine how rural- or urban-focused a retailer’s reach is
• Food shopping rates by subregion for 14 major retailers
• Nonfood shopping rates by subregion for 12 major retailers
• The most popular retailers by subregion
• Breakdown of selected retailers’ shopper base, by subregion

Companies mentioned in this report include: Amazon, Costco, Dollar General, Dollar Tree, Target, Temu, Walmart

Other relevant research:

• This report is a counterpart to our yearly Who Shops Where report, which provides shopper profiles by age, income and gender; and this report marks six months until the scheduled publication of Who Shops Where 2025.
• Read the full series of US Consumer Survey Insights and US Consumer Survey Insights Extra reports.
• The Coresight Research US Consumer Survey Databank provides additional insight into US consumer behaviors from our weekly surveys.