Where Do Shoppers Cross the Aisle?: US Consumer Tracker Extra, May 2023

What's Inside

The Coresight Research monthly US Consumer Tracker Extra series offers a more detailed or specific take on trends and data from our weekly surveys of US consumers.

In this week’s report, we examine which retailers are successfully persuading consumers to cross the aisle and shop for both food and nonfood products, based on our proprietary survey data in year-to-date 2023.

Data in this research report, based on proprietary survey findings, include:

• Proportions of consumers who have bought food, nonfood, both or neither at mass merchandisers, dollar stores and warehouse clubs
• Breakdown of shopping trends by household income
• Product categories purchased by selected groups of shoppers

Companies mentioned in this report include: Amazon, Costco, Dollar General/Family Dollar, Sam’s Club, Target, Walmart

Other relevant research:

• Read the full series of US Consumer Tracker and US Consumer Tracker Extra reports

• The Coresight Research US Consumer Tracker Databank provides insight into US consumer behaviors from our weekly surveys.