What Is the Key Difference between the User Bases of Chinese Short-Video Platforms Douyin and Kuaishou?

QUESTION OF THE WEEK: What Is the Key Difference between the User Bases of Chinese Short-Video Platforms Douyin and Kuaishou?

A large proportion of Kuaishou’s users come from lower-tier markets in China, while over half of Douyin’s users reside in first- and second-tier cities. Brands and retailers that are aiming to expand into lower-tier cities should therefore focus on Kuaishou.