Question of the WeekWhat Is the Key Difference between the User Bases of Chinese Short-Video Platforms Douyin and Kuaishou? Coresight Research June 15, 2020 QUESTION OF THE WEEK: What Is the Key Difference between the User Bases of Chinese Short-Video Platforms Douyin and Kuaishou? A large proportion of Kuaishou’s users come from lower-tier markets in China, while over half of Douyin’s users reside in first- and second-tier cities. Brands and retailers that are aiming to expand into lower-tier cities should therefore focus on Kuaishou. This document was generated for Other research you may be interested in: Three Data Points We’re Watching This Week, Week 11: US CPG E-Commerce LatestThree Data Points We’re Watching This Week, Week 2: Global Retail Predictions for 2025May 2025 US Retail Sales: Core Sales Growth Proves Solid Despite Pull-Forward of PurchasesWhat Can Retailers Learn from Shein and Temu?: Premium Subscriber Call, February 2025
