Insight ReportUS Tariffs: Who Wins, Who Loses and What It Means for the Economy Anand Kumar, Associate Director of Retail ResearchDeborah Weinswig, CEO and Founder April 4, 2025 Reasons to ReadOn April 2, 2025, the US government announced new reciprocal tariffs on dozens of countries around the world, potentially disrupting global trade, driving up costs for businesses and accelerating supply chain shifts. Rising trade barriers and tariffs are fundamentally reshaping global supply chains and corporate strategies. We examine the industries poised to benefit or suffer in a high-tariff environment, highlighting the importance of supply chain resilience and flexibility. We also assess the broader macroeconomic impact of tariffs on inflation, consumer demand and global trade patterns. Companies mentioned in this report include: Amazon, Dollar General, NIKE, Patagonia, Poshmark, The RealReal, The TJX Companies Other relevant research: Mapping the US’s Reciprocal Import Tariffs: Which Nations Are Affected? Tariffs + Consumer Sentiment: A Timeline, 2025 Webinar replay—Adapting to Tariff Pressures: Strategies for Retail Success All our coverage of tariffs Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: AI Underpins the Tech-Driven Shift in US Grocery, from Smarter Forecasting to Faster CheckoutUS Grocery Retailing—Themes, Concepts and Innovators: Opportunities Ahead Amid Increased Market Concentration2026 Sector Outlook: US Retail—Steady Retail Expansion in a More Stable Economic EnvironmentEconomic Optimism at Five-Month Low; Holiday Shopping Slows: US Consumer Survey Insights
