Insight ReportUS CPG Sales Tracker: CPG E-Commerce Spikes and Beauty Sales Growth Jumps, Driven by Prime Day and Competing July 2025 Sales Events Prerana P Kotian, Data Analyst Sector Lead: John Mercer, Head of Global Research and Managing Director of Data-Driven Research July 25, 2025 Reasons to ReadDiscover what’s driving the strongest US CPG e-commerce growth in nearly three years—and which categories are leading the rebound. Read this report to uncover answers to these questions: What factors fueled the one-quarter surge in CPG e-commerce sales in July 2025, and how did Amazon Prime Day influence results? How did growth trends differ across food & beverages, health & beauty, and general merchandise & homecare? Which nonfood categories, particularly beauty, posted standout performances and why? What signals does the sharp rebound in general merchandise & homecare send about consumer behavior and promotional activity? Companies mentioned in this report include: Amazon, Bath & Body Works, Coca-Cola Company, Colgate-Palmolive, Kohl’s, Nestlé, Procter & Gamble, Target, Ulta Beauty, Unilever and Walmart Data in this report include: CPG e-commerce and in-store sales growth rates; category-level growth comparisons (food & beverages, health & beauty, general merchandise & homecare); promotional and event-driven impacts on sales trends. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: US Online Grocery Survey 2025: Full-Basket Orders Increase as Delivery Retains Its DominanceThe Evolving Supply Chain Landscape: Tariffs, Holiday 2025, and What’s Next: Insights Presented by Deborah Weinswig at The Lead SummitUS Drugstore and Pharmacy Retailing: Themes, Concepts and Innovators—Rightsizing for Relevance; Smaller Footprints for a Bigger ImpactAnalyst Corner: Holiday Spirit, Bigger Budgets: US Consumers’ Plans for the Fourth of July, Labor Day and the Holiday Season, with Aditya Kaushik
