Insight ReportUS Black Friday 2024: Early Read—Moderate Early-Morning Footfall Bears Out the Reinvention of Black Friday Anand Kumar, Associate Director of Retail Research November 29, 2024 Reasons to ReadToday, the Coresight Research team is undertaking its annual Black Friday store tours, visiting the stores of more than 40 different retailers across the US. We present an early read on the shopping event, including insights into crowd levels, promotions, inventory volume and staffing levels. Companies mentioned in this report include: Best Buy, The Home Depot, Kohl’s, Target, Walmart Other relevant research: Holiday 2024—Black Friday Preview: Projecting Low-Single-Digit Sales Growth as Early Deals Pull Demand Forward Holiday 2024: US Consumer Survey and Retail Outlook—Early Shopping and Deal-Seeking To Define the Season Holiday 2023: Black Friday Insights from Store Visits in the US and the UK All our coverage of US holiday retail, including our Holiday Survey Bites series of infographics Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Financial Confidence Reaches Five-Month High; TJX Dominates Off-Price Retail; Dollar Tree Leads Dollar Stores: US Consumer Survey InsightsUS Back to School 2025, Part 1: Early Shopping, Tariff Worries and Strategic Choices Shape BTS 2025Enhance Shopping and Customize Care: Three Technologies Transforming the Drugstore and Pharmacy Retail LandscapeWeekly US Store Openings and Closures Tracker 2025, Week 25: Furniture Frenzy—At Home’s Bankruptcy, Ashley’s Store Renewal and Openings from IKEA, Wayfair and More
