Market Navigators/Market OutlookUS Beauty Retailing: Themes, Concepts and Innovators—Personalization, Tech Integration and Wellness To Drive Change Madhav Pitaliya, Analyst Sector Lead: Anand Kumar, Associate Director of Retail Research October 8, 2025 Reasons to ReadThe US beauty market is converging at the intersection of wellness, biotech, artificial intelligence (AI) and shifting consumer values, creating a redefined vision of beauty—one that is hyper-personalized, tech-integrated and wellness-aligned. Brands that fail to adapt risk obsolescence; those that do adapt will unlock new pathways for growth, engagement and innovation. As part of our 2025 Market Navigator on beauty retailing in the US, we explore the key trends and themes in the space, our blue-sky thinking and the retail innovators we are watching. Other relevant research: The Beauty Conversion Architecture: From Discovery to Purchase—Powering Beauty Companies’ Growth in 2025 and Beyond Transforming Beauty Retail: AI Across the Value Chain, from Innovation to Personalization More reports on beauty retailing Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Purchase this report. Buy Now This document was generated for Other research you may be interested in: 2026 Sector Outlook: US Grocery Retailing—Volume Growth To Remain Constrained amid Cautious Consumer SpendingUS Store Openings and Closures Midyear 2025 Review and Outlook: Where Does Retail Real Estate Stand in a Year of Disruption?Three Data Points We’re Watching This Week, Week 25: Predictive Data—Looking Ahead in US RetailInnovator Profile: Nectar Social—Elevating Consumer Engagement Through Agentic Social Commerce
