What's Inside
As we move into peak summer ahead of the new school year, we present our outlook for the US back-to-school (BTS) retail season. We contextualize our overall expectations with macroeconomic data and findings from a proprietary survey of US consumers.
Data in this research report include:
- Estimated US BTS retail sales, 2020–2023E
- Macro context—leading indicators of US retail sales, inflation
- US consumers’ plans to shop for BTS—when, where, what and how much
- US consumer attitudes to BTS shopping
- How migration has changed the BTS landscape—the under-18 population, by geography
Companies mentioned in this report include: Amazon, Dollar Tree/Family Dollar, Target, TJX, Walmart
Other related research:
- June 2023 Leading Indicators of US Retail Sales: Total Gains To Be in the Low Single Digits Due to Flat Disposable Income Growth
- For more insights into consumer behaviors and expectations in US retail, click here to view our full collection of US Consumer Tracker and US Consumer Tracker Extra
- The Coresight Research US Consumer Tracker Databank provides insight into US consumer behaviors from our weekly tracker surveys.
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