What's Inside
E-commerce is playing an increasingly important role in gift shopping. We present insights into holiday shoppers’ plans for buying gifts this season, as well as shoppers’ pain points in digital gift purchasing.
This report leverages findings from an October 2021 proprietary survey of US holiday shoppers. We identify and explore key trends across the following topics:
- Shopper sentiment for buying gifts
- Holiday shoppers’ likelihood to search for and buy gifts across selected channels, including online
- The impact of Covid-19 on holiday spending via e-commerce
- When shoppers expect to start and finish holiday shopping this year
- Gifts that shoppers would like to receive and expect to purchase this holiday season
- Challenges in online gift shopping
This free report is sponsored by GiftNow, an integrated digital gifting solution.
Click here to read more Coresight Research coverage of US holiday retail. Access a range of retail metrics on the 2021 holiday season through our US Holiday Retail 2021 Databank.
Click here to read more Innovator Research from Coresight Research.
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Contents (Click to navigate)
Unpacking Holiday Gifting: Coresight Research Survey Analysis
Summing Up the Opportunity in Holiday Gifting
Shopper Sentiment for Buying Gifts Is Positive
Online Will Be a Major Destination for Gift Buying This Holiday
The Shift to Online Gift Purchasing Will Be More Than Just a Temporary Trend
The Shopping Window Is Long This Holiday Season—First-Mover Advantage Is Up for Grabs
Physical Gift Cards To Dominate This Holiday Season
Challenges Remain in Gift Shopping Online
Shoppers Are Receptive to Innovative Digital Gift-Giving Services Despite Low Penetration
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