Understanding Cross-Channel and Cross-Category Shopping: US Consumer Tracker Extra, July 2023

What's Inside

The Coresight Research monthly US Consumer Tracker Extra series offers a more detailed or specific take on trends and data from our weekly surveys of US consumers.

In this report, we offer an analysis of different demographics’ shopping patterns online and in-store based on our proprietary survey data in year-to-date 2023.

Data in this report are:

• Proportion of respondents shopping for products by channel, broken down by age and Income, YTD 2023
• Demographic profiles of single-channel consumers
• The most-frequent category combinations purchased in-store and online
• Frequency-adjusted correlations between categories purchased

Other relevant research:

• Read the full series of US Consumer Tracker reports
• The Coresight Research US Consumer Tracker Databank provides insight into US consumer behaviors from our weekly surveys.