Flash Report 2 minutesRegister for Free AccessUnder Armour Appoints New CEO Coresight Research October 23, 2019 Executive SummaryOn October 22, 2019, Under Armour announced Patrik Frisk will become the company’s next Chief Executive Officer (CEO), effective January 1, 2020. Kevin Plank, founder and current CEO of Under Armour, will become Executive Chairman and Brand Chief, focusing on the brand story. Patrik Frisk will report to Kevin Plank and join Under Armour’s board of directors. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: BEST at Retail: Brand Building—Storytelling Drives In-Person Store VisitsAmazon Prime Day 2024 Insights: Travel, Food, Early Deals, Livestreaming—This Year’s Sales BoostersKroger-Albertsons Merger in Jeopardy as FTC Sues To Block the DealSurprising Declines in Consumer Activity: US Consumer Survey Insights