Our Three Data Points We’re Watching This Week series spotlights key data points from this week’s research.

Discover key data points we are watching in week 14 of 2025. This week, which saw the US announce reciprocal tariffs, we spotlight proprietary survey findings on what US consumers think about tariffs, including their greatest concerns and perceptions of benefits.

Look out for the full research report behind these data points, publishing soon.

Other relevant research:

• Adapting to Tariff Pressures: Strategies for Retail Success
• Inflation Up, Sentiment Down: Alarm Bells for the US Consumer Economy?
• All graphics in the Three Data Points series