What's Inside

As consumer behaviors continue to shift due to digital advancements, changing demographics and evolving cultural dynamics, apparel brands and retailers must embrace emerging and innovative technologies in order to remain competitive and meet shoppers’ demands.

Building on our Market Navigator on US apparel and footwear retailing, we explore transformative technologies shaping the market, including AI (artificial intelligence). From supply chain to operations to customer-facing applications, discover key tech applications and benefits, and dive into proprietary consumer survey data on the apparel shopping journey.

Data in this research report include:

• The size and trajectory of the US apparel and footwear market, 2019–2028E
• Apparel shopper satisfaction of automated customer service interactions (e.g., chatbots and virtual assistants)
• The impact of a seamless and fast checkout process on the online apparel shopping experience, as well as US apparel shoppers’ view of the in-store checkout process

Companies mentioned in this report include: Adidas, Amazon, Gap Inc., H&M, IBM, Lululemon Athletica, Microsoft, New Balance, NIKE, Oracle, SAP, Shein, Uniqlo, Walmart, Zara

Other relevant research:

• Market Navigator: US Apparel and Footwear Retailing—Discounters Poised for Growth Amid Challenging Backdrop
• Amazon Apparel US Consumer Survey 2024: Amazon Regains Its Spot as America’s Most-Shopped Clothing and Footwear Retailer
• US Apparel and Footwear—Retail 2024 Sector Outlook: While Resilience Remains, E-Commerce Continues To Cede Share to Physical Stores
• Visit the Coresight Research Fashion and Luxury Hub to explore sector data, reports and company profiles.
• Visit the Coresight Research Retail Technology Hub to explore reports, data and competitive landscapes on technology.