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The Future of Fashion, Shaped by Technology: AI-Powered Supply Chains, Operations and Experiences in US Apparel and Footwear Retailing

The Future of Fashion, Shaped by Technology: AI-Powered Supply Chains, Operations and Experiences in US Apparel and Footwear Retailing

What's Inside

As consumer behaviors continue to shift due to digital advancements, changing demographics and evolving cultural dynamics, apparel brands and retailers must embrace emerging and innovative technologies in order to remain competitive and meet shoppers’ demands.

Building on our Market Navigator on US apparel and footwear retailing, we explore transformative technologies shaping the market, including AI (artificial intelligence). From supply chain to operations to customer-facing applications, discover key tech applications and benefits, and dive into proprietary consumer survey data on the apparel shopping journey.

Data in this research report include:

  • The size and trajectory of the US apparel and footwear market, 2019–2028E
  • Apparel shopper satisfaction of automated customer service interactions (e.g., chatbots and virtual assistants)
  • The impact of a seamless and fast checkout process on the online apparel shopping experience, as well as US apparel shoppers’ view of the in-store checkout process

Companies mentioned in this report include: Adidas, Amazon, Gap Inc., H&M, IBM, Lululemon Athletica, Microsoft, New Balance, NIKE, Oracle, SAP, Shein, Uniqlo, Walmart, Zara

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