Executive Summary

To kick off the 2018 holiday shopping season, Coresight Research will feature daily profiles of 10 innovative companies that span health and wellness; apparel, footwear and accessories; and, beauty. Each of our Ten Days of Holiday Innovators profiles gives you a company overview, insight into what makes the company innovative and the company’s recommended “must-have” gift for 2018. In the fourth report in our Ten Days of Holiday Innovators series, we look at Caraa.

• Caraa is a New York-based luxury fitness brand founded in 2015 by CFDA award winning designer Carmen Chen Wu and CEO Aaron Luo, dealing primarily in sport bags and accessories.
• The company focuses on designing well-made, versatile and smart sports bags that can be used across various settings. Caraa accessories are created with an aim to strike the right blend between craftsmanship, quality and sport performance features and functionality.
• FastCompany has dubbed Caraa as “the inventor of the athleisure bag.”